Beijing Events Encourage Family Spending
Beijing's Commerce Department will host many parent-child events in shopping malls to boost consumption. [Photo provided to chinadaily.com.cn]
Beijing launched a monthlong event to promote consumer spending by parents and children on Saturday. The effort involves more than 200 companies and 2,000 stores in the capital whose aim is to meet the needs of families and make the city center into an international consumption focal point.
Beijing's Commerce Department will host many parent-child events in shopping malls to boost consumption. [Photo provided to chinadaily.com.cn]
The "Love More" marketplace will host a series of activities to bring parents and children together through handwork projects with different themes.
Beijing's Commerce Department will host many parent-child events in shopping malls to boost consumption. [Photo provided to chinadaily.com.cn]
Many shopping centers will carry out events around Father's Day in late June, which will help bring dads and kids closer to each other.
Beijing's Commerce Department will host many parent-child events in shopping malls to boost consumption. [Photo provided to chinadaily.com.cn]
Beijing's Commerce Bureau, the major organizer of the events, has released a "consumption map" for families, listing various activities in major business areas of the city.
Beijing's Commerce Department will host many parent-child events in shopping malls to boost consumption. [Photo provided to chinadaily.com.cn]
At the same time, online shopping platforms such as JD.com will also participate in the events. They will offer platforms for shops and channels to promote products and services.
Beijing announced on Wednesday that it would offer coupons worth 12.2 billion yuan ($1.71 billion) to spur consumption after it was dampened by the COVID-19 pandemic.
Beijing's Commerce Department will host many parent-child events in shopping malls to boost consumption. [Photo provided to chinadaily.com.cn]
The first batch of coupons was available on Saturday at JD.com and can be used at participating restaurants and retailers in Beijing.
Beijing's Commerce Department will host many parent-child events in shopping malls to boost consumption. [Photo provided to chinadaily.com.cn]
"COVID-19 has taken a heavy toll on Beijing's consumption," said Yan Ligang, head of the Commerce Bureau. "The upcoming consumption-boosting event will help promote the resumption of business and boost consumer confidence."
(Source: chinadaily.com.cn)